The modular smartphone behind GOOGLE PROJECT ARA could revolutionize the market , in any case, it is one of the most exciting projects in the near future. Here you will find all your future information and rumors about the ambitious undertaking. Project Ara proposes that you buy a modular design instead. When one part gets old or a better version appears, you’d just swap the old component for a new one. It sounds great, but will it work?
IDEA BEHIND PROJECT ARA
The idea behind Project Ara is simple enough, although Google doesn’t do it any favours by describing it as “a development effort to create a modular hardware ecosystem”. It takes a smartphone and breaks it down into LEGO-style blocks, and those blocks are attached to each other and to a metal base plate using magnets. The base plate is shaped with block-sized slots to make assembly easier and to help reinforce the overall structure.
PROJECT ARA FEATURES
Lack of built-in obsolescence is a major selling point here. If you’ve ever binned a perfectly good phone because you wanted better battery life, a better camera sensor or a better mobile data experience you’ll know that in many cases you’re sacrificing perfectly good components for the one or two extra features you want. With a Project Ara phone you’d be able to replace just the bits you want to replace. You wouldn’t even have to turn your phone off. It’d save you money, save the environment, make people find you even more sexually attractive… you get the idea. In the long term you might even be able to 3D-print the components to make a smartphone that’s completely and utterly unique.
Another key selling point is repairability. If something goes wrong with the innards of your smartphone it’s often new-device time; with an Ara device you’d just replace the broken bit and keep on computing. That helps cut down on unnecessary electronic waste too.
IS PROJECT ARA VAPOURWARE
Maybe. Early coverage suggested that Ara could be as big a deal as Google Glass, but of course so far Google Glass hasn’t been that big a deal. The main areas of concern are weight and bulk – by its very nature an Ara device can’t possibly be as slim as today’s all-in-one smartphones – and whether the cost of buying multiple components means that an Ara phone would end up costing more than an off-the-shelf one, which would seriously ruin its sales. There are potential compatibility issues and performance concerns too. Remember the good old days of Windows PCs with their endless device driver problems and hardware conflicts? Exactly.
Project Ara has often been compared to the idea of building your own PC: instead of buying a device that isn’t quite perfect, if you go down the DIY route you can end up saving money and making a machine that fits your needs perfectly. That’s true, but if you look at the sales figures most people are perfectly happy with a good-looking laptop.
RESONS FOR EXCITEMENT
If it delivers on its promises you could see the equivalent of the Google Play Store for smartphone hardware as well as apps. A phone that never becomes obsolete, that doesn’t require really expensive replacements every year or two and that can be repaired for pennies is a great idea, and the customization options are effectively limitless. If you want a device that’s truly your own, Ara promises to be the ultimate way of creating it.
That said, if Project Ara was Android we’d still be in the days of Android Astro Boy, Bender and R2-D2: a system with lots of potential that isn’t remotely ready for prime time. It arguably took Android four years to really hit its stride (with Ice Cream Sandwich, AKA Android 4.0), and getting the hardware equivalent right might take even longer. If Ara works it could revolutionize mobile computing. It just probably won’t do it in 2015.